Zefertiti is an Adelaide design label creating wearable art and printed design. As well as a much loved range of T shirts, Zefertiti brings some quirky screen printed designs on hoodies and long sleeves for men, women and children of all ages and sizes. Zefertiti T shirts and hoodies are lovely to wear and are made from fine quality materials sourced from earth positive trade fair companies. Original designs are screen printed onto long lasting soft cottons, modal (tree bark) mix and bamboo.
Being a lover of a good original T shirt and after making hand-made one offs for friends and family, Zefertiti was born and launched in 2013. Cathy wanted to branch out from her fine art practice by making wearable art, by using graphics and smaIl-scale designs. She was interested in making shirts that didn’t have slogans or words on them as she noticed that there wasn’t a lot of T shirts that weren’t branded.
She dreams up the original designs and then has them screen printed in Adelaide on various different styles of shirts. Limited print runs are done by hand with long-lasting solvent free inks to compliment the soft texture T shirts. No plastic feel here!
The designs usually start with a small thing, like a geometric pattern or a photograph, sometimes using animals in some way, and then Cathy works on making a pattern out of it.
She is always working on some project as she is a multidisciplinary artist who works across the fields of graphics, painting, photography and mixed media installation. She creates works for exhibition and is actively involved in community and urban arts projects, often using recycled materials and collaborative processes.
Currently showing at the Prospect Council Civic Centre are 10 large light boxes. These panels are reproductions from her “Imaginarium” series (2008), which focuses on interior spaces painted onto wallpaper samples. Illuminated at night, up on the rear of the building they are a surprising visual delight for evening visitors.
Cathy is currently working on a photographic project for an exhibition in January called “Curious Objects”. It involves constructing my own objects out of collected materials to photograph like portraits.
The beauty and diversity of nature (including animals) inspired Cathy and gives her a source of fresh ideas. She doesn't want to just copy it, but rather likes to bring a bit of humour and also reflect on environmental issues.
Meet Zefertiti in a new spot in next to Krispy Kreme, just outside the new Fresh Food Mall at Westfield Marion from next Monday 5th - Sunday 11th December or contact Cathy Brooks at email@example.com.